Quality Street 1950s Advert:

                                                    

1) What form of media is the sample ?
- Advert

2) What is the purpose of this form of media?
- To advertise and persuade the public to buy 'Quality Street'.

3) What product does this try to sell?
- They are trying to sell a box of chocolate.

4) How does it try to sell the product to the audience?
- The company tries to sell the product by only showing the 3 most prefered types of chocolate out of the 18 different types.
- They also use a motto 'what a delicious dilemma' to emphasise the image that has been shown in the advert.

5) Does it use any stereotypes?
-The advert uses the stereotype of a wealthy man who owns the means of production as in the 1950s chocolate was only seen to be for the rich.

6) Identify any technical codes.
- The use of the image with two ladies giving their attention to on man and his chocolate at the same time.
- The use of the text to include details about their chocolate and motto in order to draw the audiences attention.
- The use of layout as it spreads out the 3 different types of chocolate and the description of the product.

7) Identify any visual codes (denotation and connotation)
- Patriarchy (the man owns the chocolate and has the women by his side which can represent the inequality between Men and Women as the man is in control of everything).

8) Do you think this is a contemporary media product? why/why not?